Many people today are familiar with computer jargon and terms from digital marketing. But those still determining what a particular word signifies still seek assistance from Google.

The phrase "pay per click" is defined by Google as "a business model where a corporation that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement." Is it limited to that, though? Pay per-click is the phrase that has raised the bar for digital marketing and internet advertising.

Pay-per-click marketing employs paid search engine advertisements to drive more visitors to your website rather than obtaining those clicks for free through organic search engine results.

With so many businesses competing for that yellow tag on the search results page and offering services similar to your company, Google Add Words pay-per-click is the most well-known PPC advertising platform online.

How can you rank on the search results page without spending too much time on your website? You must be familiar with Google Add Words to do this.

It is straightforward; it uses a pay-per-click business model where users place bids on keywords and pay for each click on a link to their advertisement that appears in search results.

However, the distinctive quality and benefit of PPC marketing are that Google and other ad networks do not only reward the top bids for that highly sought-after ad space.

The best advertising is given the ad space. Google selects a group of ads from among the competing Add Words advertisers to display in the ad space on its search results page whenever a search is performed.