What is Social Media Optimization? How to do SMO and its benefits.

What is social media optimization

 In today's time, you must have understood very well the power of social media. Many people become celebrities overnight through social media, while many companies are increasing their business with the help of social media, while many people are earning lakhs of rupees by becoming social media influencers.

Social media has become important for every person in today's time. You will find all kinds of people on social media. In this era of social media, if you are not bringing your business on social media, then you are making the biggest mistake. Today you must bring your business on social media, because every one of your clients uses social media.

The most important skill to bring your business on social media is Social Media Optimization, which is also called SMO in short. If you want to learn about SMO to get your business on social media then you have come to the right blog.

Through this blog post, we have provided you information about what is SMO, how to do SMO and benefits of SMO. We have full hope that if you read this article till the end, then you will understand SMO better. So let's start this article without taking much of your time.

SMO or Social Media Optimization is a part of digital marketing under which a person or company creates its page or account on social media platform and then through it promotes its product or service and reaches its Targeted Audience.

SMO is done absolutely free, like Social Media Marketing [SMM], money does not have to be spent in Paid Ad in SMO. In SMO, you have to optimize your social media profile in such a way that whatever post you publish in your profile reaches your audience.

You can understand SMO just like SEO. The On Page SEO effort we make to get our blog or website ranked in the search engine, similarly we also make efforts to reach our social media profile to the right audience. Like SEO, SMO is also a time consuming process.

Overall, the process of organically promoting your business on the social media website to reach your Targeted Audience is called Social Media Optimization.

How to do social media optimization

After reading the article till now, you must have understood that what is Social Media Optimization, let us now learn how Social Media Optimization is done. Here we have tried to explain step by step the process of doing SMO so that you can get a necessary roadmap for doing SMO.

1. Do the Right Planning

You want to promote your business through any digital marketing technique, for that you must have a proper plan. Without planning, you cannot accomplish your marketing objectives through digital marketing. The following things come under planning.

• Determine your marketing objective.
•  What type of content will you post.
• Which social media platforms will you use.
• What will be the frequency of putting content.
• What will be the timing of content insertion.

You have to do all this planning in the initial phase of social media optimization. If you want, you can save all these in your diary or notepad.

2. Create Profile on Social Media

After planning, the next step comes to create profiles on various social media platforms. You will have to do a lot of research here on which social media platform your customers will be more available.

Keep one thing in mind that the audience also varies on different social media. Therefore, after doing complete research, create your account on a suitable social media platform for your business. We have suggested some social media platforms below where you can create your account.

• Facebook
• Twitter
• Pinterest
• Reddit
• Instagram
• Linkdin etc.

Many people consider creating a profile or page on social media as social media optimization. But this is only a step in the process of SMO. SMO does not happen just by creating a profile or page.

3. Optimize Profile

After creating a profile on social media, the next step comes to optimize the profile. You have to optimize your social media profile properly to get good results and meet your marketing objectives. To optimize the profile, you can follow some of the things mentioned below.

• Put business logo in profile picture.
• Enter the name of your business in Profile Name.
•  Apply cover image and keep changing it every week.
• Create a username similar to your business.
• Add your business website.
• Give your contact information.
• Write an attractive bio.

In this way you can give a professional look to your profile.

4. Publish Content Regularly

 After profile optimization, the next step comes to publish content, you publish content under your planning, because content is king in digital marketing, you must have often heard Content is King. You publish content regularly in a schedule. You can keep the following things in mind while publishing the content.

• Publish only content related to your product or service.
• Publish content regularly.
• Do not make content by copy-pasting, make original content by yourself.
• The content should be such that your customer gets some value.

5.Use Hashtag

If you are promoting your business in platforms like Instagram, Twitter, then use Trading Hashtag related to your business. Using Hashtag increases the reach of your content.

6. Analyze and Improve

Publishing content by optimizing social media profile is not called social media optimization. When your marketing objectives are fulfilled, that is, for whatever purpose you are doing SMO, then only you can believe that your SMO is being successful.

To measure success in SMO, each platform provides tracking tools in which you can check the Insight of your profile. You track the following things in SMO.

• How many people consume your content on a regular basis.
• Are people liking and sharing your content.
• Negative comments are being received on your content or positive.
• How active user are you on social media profile.

Cup to track all of this and make necessary improvements to your content if you aren't meeting your marketing objectives.

Benefits of Social Media Optimization

Businesses and people get many benefits of Social Media Optimization, only then in today's time all businesses take support of SMO for promotion. Following are some of the advantages of SMO.

• By publishing content regularly on social media, Awareness of your brand increases. People get to know about your brand.
• Through SMO you can fulfill different types of marketing objectives. Such as generating leads, increasing product sales, getting clients for your service, etc.
•  You can do SMO absolutely free, you do not have to pay any money to the social media platform for marketing in it.
• SMO is a powerful way to increase traffic on the website.
• With SMO you can find out whether your customers are liking the product or not.
• Through SMO you can be Direct Connect with your customer, talk to them and solve their problems.