What is PPC Marketing? And how many ways can it be done?
If you have interest in digital marketing, then you must have heard the name of PPC marketing at some point or the other, but do you know what PPC marketing is, how to do PPC marketing,
how PPC marketing works and what are the benefits of doing PPC marketing. ? If not, then you have come to the right article, through this article we are going to give you information about PPC marketing.
In today's time, almost everything is becoming digital, due to the digitization of things, now big companies prefer to do digital marketing.
There are many techniques of digital marketing, out of which one of the most popular techniques is PPC marketing. With PPC marketing, companies get good results in a very low budget.
To know in detail about PPC marketing, read the article till the end. So let's start this article without taking much of your time.
PPC Full Form
The full form of PPC is Pay Per Click, it is called pay per click. This is such a marketing technique in which the advertiser has to pay for every click done by the user on his advertisements.
What is PPC Marketing?
Pay Per Click Marketing is a digital marketing strategy in which the advertiser has to pay for each click to bring traffic to his website or landing page.
PPC is a paid marketing technique, in which advertisers run ads on search engines or social media and when a user clicks on their ad, they have to pay the search engine or social media. The more clicks come on the advertiser's advertisement, the more money he has to pay.
Just like you bring traffic to your website by running advertisements on Google, then whenever a user clicks on your advertisement and comes to your website, then you will have to pay his money to Google. Through PPC marketing, you can accomplish your marketing objectives in a very short time.
With PPC marketing, you can bring traffic to your website in a very short time and complete the objective for which you have run the PPC marketing campaign.
Types of PPC Marketing
There are mainly 6 types of PPC marketing, which we have told you in detail here.
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Search Ad : Search Ads can only be run in search engines like Google or Bing. Search ads are run on a particular keyword, and when the user searches for that keyword, he gets to see Ad results before the organic results. Ad is written before the URL of Search Ads.
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Display Ad : Display Ads are mostly seen in any blog or website. As you can see the advertisements running on my blog in which a company is telling about its product, these are all display ads.
Display ads are mostly shown according to the interest of the user, that is, he will get to see advertisements related to the things the user searches more about throughout the day. Display Ads are very beneficial for the promotion of companies.
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Native Ad : In most of the blogs or news websites, you must have seen advertisements in the form of articles in some form below the article (see image below), this is called native ad. In Native Ad, the advertiser creates his ad in the form of an article. Most bloggers also run Native Ad to bring traffic to their blog. You can run Native Ad from platforms like Google, Tabola, Mgid.
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Video Ads : As the name suggests, video ads are in the form of videos. You must have seen video ads in most platforms like Facebook, YouTube, in which a person or company tells people about their product. You can run video ads on YouTube with Google Ads.
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Social Media Ads : Social media is the best way to promote your product and service, whatever social media you use, you will get to see advertisements of many companies, these are called social media ads. All social media platforms allow businesses to run ads on their platforms to reach targeted audiences.
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Remarketing : You must have ever noticed, when you go to Amazon's website and check any one product, then after that you get to see Amazon's advertisements everywhere, this is Remarketing.
You can add Facebook Pixel or Google tag to your landing page and then by creating Custom Audience, you can show your Ad to only those people who visited your landing page. Remarketing is very powerful.
Best Platform for PPC Marketing
The following are the three best platforms for doing PPC i.e. Pay Per Click marketing.
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PPC Marketing in Search Engines
The most powerful method of PPC marketing is Search Engine Ads. You can also get your website ranked on a High Competition keyword by running an Ad in the search engine, the search engine works only on the Ad keyword. The process of doing PPC marketing in search engines is called Search Engine Marketing (SEM).
For example, if you run an Ad on the keyword Digital Marketing Agency, then if a user searches by writing Digital Marketing Agency, then your website will appear before the Organic Result, which increases the chances of getting clicks. Apart from Search Ad, you can also run Display Ad and Native Ad in the search engine.
The best platforms for doing PPC marketing in search engines are Google and Bing.
• Google Ads : To show ads on Google, you have to create your account in Google Ad Words and then you can run ads on Google or YouTube by creating a campaign from here.
• Bing Ads : Bing is Microsoft's search engine which is the second largest search engine after Google. To run Ad Campaign in Bing, you have to create an account in Bing Ads, and then from here you can run Ads in Bing.
Doing PPC marketing in search engines is a bit costlier than other platforms, because the competition in search engines is very high. And here Hot Traffic happens.
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Social Media PPC Marketing
Nowadays most people use social media, so social media platform is also a good option for PPC marketing and good results are also available in this. The process of doing PPC marketing on social media is called Social Media Marketing (SMM).
Most of the advertisers prefer Facebook ads for social media marketing because every type of audience is available on Facebook and you can promote any product on Facebook. While other social media platforms have limited audience.
To do PPC marketing in Facebook, you must have a Facebook page and Facebook Ad Manager account. You can also run ads on Instagram from Facebook. Other social media platforms for PPC marketing are Twitter, LinkedIn, Pinterest etc.
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Solo Ads
Solo Ads is also a type of PPC marketing. This is a type of email marketing in which another person, called Solo Ad Seller, gives information about your product to his audience through email and charges you money for the number of people who click on the email.
Solo Ad Seller already has a mail list of people from Specific Niche. You can send mail from Solo Ad to people interested in your product and service.
Solo Ad has a huge marketplace where you find Solo Ad Seller on each category, you can send mail by hiring Solo Ads Seller according to your budget. You have to pay Solo Ads Seller on per click basis.
How PPC marketing works?
Many factors play an important role in running Paid Ad, which we have told you below.
Keyword: Keywords are very important in PPC marketing. Keywords are such words that users search. Advertising providers can reach the right audience by running ads on keywords related to their products and services.
For example, if you provide a service related to digital marketing, then you have to run an advertisement on the keyword Digital Marketing Service to reach the right audience. With this, your Ad will be visible only to those people who are itching about Digital Marketing Service in Google.
Budget and Bidding: For the correct performance of his Ad, the advertising provider has to bid on the keyword that how much money he can pay to get his Ad ranked in the top position on a particular keyword. And the Ad visited who pays more money has more chances of being on the first number of Ad.
Like one of your competitors spends 50 rupees per click to rank his ad on a keyword and you are ready to pay 100 rupees to rank your ad on the same keyword, then the chances of your ad coming at number one will increase. She goes.
It is not so easy to understand this process, it is not necessary that the advertiser who will bid more, his Ad will be on the first number. It is also not necessary that the amount of money you have bid per click will be deducted, in most cases it is deducted less.
Quality Score: Having a good Quality Score in PPC marketing makes your Ad perform well even in less money. Search engines give a good rank to an advertisement after seeing many factors. There is a formula to extract Ad Rank (Quality Score * Max CPC).
Following are some of the major factors affecting Ad Rank
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Bid Amount
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Ad's relevance and quality
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Ad Format
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Landing page
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Keywords
The higher the Quality Score, the lower the CPC (Cost Per Click). We have given below some tips to improve Quality Score.
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Target keywords related to your product.
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Use keywords in Ad Copy.
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Whatever keywords you have targeted should be in your landing page.
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To improve the user experience, give correct information in the landing page, as well as keep the speed of the landing page correct.
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Write Catchy Title to increase CTR.
These are some basic factors keeping in mind that if you run Ad, then your Ad performs well.
Targeting
In PPC marketing, the advertiser has the option to whom he wants to show the Ads. By selecting the right keywords, you can show Ad to the relevant audience. But to optimize the campaign well, you also have other options such as :
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Location : Which country, state or city do you want to run ads in?
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Device: You can decide in which device to show the ad. Like mobile, laptop, tablet etc.
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Day and Timing: What day do you want the ad to run, and what time will the ad run.
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Demographic: What age and gender do you want to show ads to?
You can select all this in PPC marketing.
After reading the article till now, you must have understood that what is PPC Marketing. now let us also know about the advantages and disadvantages of PPC Marketing.
Advantages of PPC Marketing
Following are some of the major advantages of PPC Marketing.
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PPC marketing gives quick results so that you can meet your marketing objectives quickly.
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In PPC marketing, the advertiser has to pay only when the user clicks on the ad, so PPC marketing is budget friendly.
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In PPC marketing, the advertiser has the option to select his audience, you can show ads to people on the basis of Demographic, Location, Device etc.
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There is an option to track in every PPC marketing platform, from where you can check how your ad is performing.
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With PPC marketing, you can also get your website ranked on High Competition keywords.
Disadvantages of PPC Marketing
Following are the disadvantages of PPC Marketing:
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In PPC marketing, you have to give your time to get good results, if you leave after running Ad, then you may also have to bear the loss.
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PPC marketing requires skill, without skill you cannot get good results.
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Your competitors can click Fake on your Ad, which will increase your cost.
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