Types of Search Engine Optimization

Types of SEO 

There are two types of SEO, one is On page SEO and the other is Off-page SEO. The work of these two is entirely different. Let us know about them also.

· On-Page SEO

· Off-Page SEO

· Local SEO

1. What is On-Page SEO? :  On-page SEO work is done in your Blog. This means designing your website correctly, which is SEO friendly. Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in search engines. Using keywords in the right place on the page, like title, meta description, using keywords in content, makes it easy for Google to know on which your content is written and quickly helps to rank your website on Google page. Due to this, the traffic of your blog increases.

How to do On-Page SEO.

Here we will learn about some such techniques, with the help of which we will be able to do On-Page SEO of our Blog or website in a good way.

(i). Website Speed

 Website speed is an essential link from the point of view of SEO. It has been found from a survey that any Visitor stays on a blog or website for a maximum of 5 to 6 seconds only.

If it does not open within this time, it leaves and migrates to another. And this thing also applies to Google because if your Blog opens slowly, then a negative signal reaches Google that this Blog is not that good or it is not very fast. So keep the speed of your site as good as possible.

Here I have given some important tips by which you can speed up your Blog or website.

• Use a simple and attractive theme

• Don't use too many plugins

• Keep the size of the image to a minimum

• Use W3 Total cache and WP super cache plugins

(ii). Website navigation

 It should be easy to move around in your Blog or website so visitors and Google can quickly move from one page to another. The easier the website's navigation is, the easier it will be for any search engine to navigate it.

(iii). Title Tag

 Make the title tag very good on your website so that if any visitor reads it, then click on your title as soon as possible, increasing your CTR.

How to make a reasonable Title Tag: Use at most 65 words in your title because Google does not show title tags in google searches after 65 comments.

(iv). How to write the URL of the post

 Always keep the URL of your post as simple and short as possible.

(v). Internal Link

 This is a great way to rank your post. With this, you can interlink your related pages with each other. With this, all your Interlinked pages can easily rank.

(vi). Alt Tag

 Make sure to use images in the post of your website. Because you can get a lot of traffic from photographs, while using the image, remember to put ALT TAG in it.

(vii). Content, Heading और keyword

 As we all know about content, this is a very important link. Because the range is also called King, and the better your content is, the better the site will be evaluated. That's why I write the content of more than 800 words at least.

With this, you can also give complete information which is suitable for SEO. Never steal or copy content from anyone else.

Heading: Special care should be taken with the Headings of your article because it significantly impacts SEO. The article's title is H1; you can nominate subheadings with H2, H3 etc. With this, you must use the focus keyword.

Keyword: Use LSI Keyword while writing your article. With this, you can easily link people's searches. With this, BOLD important keywords so that Google and Visitors know that these are important and that their attention will be attracted to it.

These were some points about information about On-Page SEO.

1. What is Off-Page SEO? : All the work of Off-page SEO is done outside the Blog. In Off-page SEO, we have to promote our Blog by visiting many famous blogs, commenting on their articles, and submitting the link to our website, which we call a backlink. A backlink is very beneficial to the website.

Make an attractive page of your website on social networking sites like Facebook, Twitter, and Quora and increase your followers. Due to this, there are chances of increasing more visitors to your website. Submit a guest post on their Blog, which is famous in big blogs. By this, the visitors coming to their Blog will get to know you, and traffic will start coming to your website.

How to do Off Page SEO

Here I will tell you about some Off Page SEO Techniques which will prove very useful for you later.

(i). Search Engine Submission: Your website should be appropriately submitted to all search engines.

(ii). Bookmarking: The page and post of your Blog or website should be submitted to the bookmarking website.

(iii). Directory Submission: Your Blog or website should be submitted to a directory with popular high PR.

(iv). Social Media: You should create a profile on your blog or website page and social media and advertise your website link on Facebook, Twitter, and LinkedIn.

(v). Classified Submission: You should advertise your website for free by going to Free Classified Website.

(vi). Q & A site: You can ask any question by going to the question and answer website and putting a link to your site.

(vii). Blog Commenting: You can comment on their posts by visiting blogs related to your Blog and link to your website (the link should be placed where the website is written).

(viii). Pin: You can post the image of your website on Pinterest; this is an excellent way to increase traffic.

(ix). Guest Post: You can do a Guest Post by visiting a related Blog from your website; this is the best from where you can take a do-follow link and that too in the right way.

3. What is Local SEO?

Often people ask what Local SEO is. If I believe, the answer is hidden in the question itself.

If we analyze Local SEO, it is a combination of two words Local + SEO. SEO is done keeping in mind a local audience is called Local SEO.

This is a technique in which your website or Blog is specially optimized to rank better on the search engine for a local audience.

By the way, with the help of a website, you can target the entire internet, whereas if you want to target only a particular locality, you will have to use Local Seo.

In this, you have to optimize the name of your city, while its address details will also have to be optimized together. While saying it in brief, then you have to optimize your site in such a way that people can know you not only online but also offline.

Example of Local SEO

If you have a local business, such as a shop, where people have to visit you frequently, then if you optimize your website, people can reach you quickly, even in real life.

If here you target only your local area and SEO, optimize your site accordingly. Then this type of SEO is called "local SEO".