Difference Between SEO & SEM | VSR Digital Technologies

Many people have many doubts regarding SEO and Internet Marketing. They think that these two are almost the same. But in response to this, SEO is a tool; it can also be called a part of Internet Marketing. Using this, it becomes straightforward to do Internet Marketing.

What is the difference between SEO and SEM? | VSR Digital Technologies

The main difference between SEO and SEM is that SEO is an essential part of SEM. Let us know about both SEO and SEM.

SEO or Search Engine Optimization is a process by which a blogger optimizes his blog or website to rank the blog's articles in Search Engines and bring free traffic to his blog from there.

SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines so that you get traffic, whether free traffic (SEO) or paid traffic (Paid Search Advertisement).

The main objective of SEO is that your blog/website can be optimized properly to get a better ranking in the search engine. Whereas with SEM you can get more things than SEO. Because it is not only limited to free traffic, but it also includes other methods like PPC advertising etc.

Information about SEO Terms : If you have a blog or a website, you will know a lot about basic SEO and how it works. But I know many of you have yet to learn about Basic SEO Terms. That's why I thought you should not be given information about some very important Basic SEO Terms in Hindi so that you, too, can know about them.

Backlink : It is also called inline or link, a hyperlink in another website that points to your website. Backlinks are very important from the point of view of SEO because it directly influences the Search Ranking of any webpage.

 PageRank : PageRank is an algorithm that Google uses to estimate which Relatively important pages are located on the Web.

Anchor text : Any backlink has Anchor Text type text which is clickable. If your Keyword is present in your Anchor Text, it will also help you from the point of view of SEO.

Title Tag : The title Tag is mainly the title of any web page, and it is a very important factor for Google's Search Algorithm.

Meta Tags : Similar to the Title Tag, the Meta Tag lets Search Engines know the content's position on the Pages.

Search Algorithm : With the help of Google's search algorithm, we can find out which web pages are relevant to the entire Internet. About 200 algorithms work in Google's Search Algorithm.

SERP : Its full form is Search Engine Results Page. It shows only those relevant pages according to Google Search Engines.

Keyword Density : This Keyword Density shows how many times any Keyword has been used in the article. Keyword Density is very important from the point of view of SEO.

 Keyword Stuffing : As I already said, Keyword Density is very important from the point of view of SEO, but if a Keyword is used more than necessary, it is called Keyword Stuffing. This is called Negative SEO because it negatively affects your blog.

Robots.txt

This is more than just a file kept in the root of the domain. Using this, search bots are informed about the structure of the website.

What are Organic and Inorganic Results?

There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic. In this, we have to pay Google for Inorganic Listing. That is, they are paid, and money has to be paid in this. Whereas Organic listing is entirely free, that means without paying money, we can also come on the top page of Google, but for this, you have to do SEO first.

 Is SEO easy to teach or do?

There is no simple answer to this. Because no one can ever achieve complete mastery over SEO, this is because there are always changes happening in it. In such a situation, if you are serious about blogging, then you must keep information about SEO tutorials. Doing this will be advantageous for you later. There are no rules of SEO as such, instead, it is based on some Google Algorithms, and it keeps on changing continuously.

Do note that if someone tells you he is a big SEO Expert in Hindi, then never believe him because, to date, no one has been able to master SEO.

This thing is like this and keeps changing with time and according to the need. But still, there are some fundamentals of the Google SEO guide which are always the same. That's why bloggers must always keep themselves updated with new SEO techniques. With this, you will know about the trends going on in the market so that you can also make necessary changes in your articles, which will help you to rank later.